Fansaoguang

About Fansaoguang

Sichuan Fansaoguang Food Group Co., Ltd. is a food company specializing in the research, development, production, and sale of ready-to-eat meals, snack foods, and Sichuan-style compound seasonings. Founded on March 10, 2000, by Gao Yinjiang in Pixian, Chengdu, a region known as the "hometown of豆瓣 (douban)" or broad bean paste, the company was originally named Sichuan Gaofuji Food Co., Ltd. It underwent a shareholding reform and was renamed in August 2016. The founder, Gao Yinjiang, also serves as the company's chairman and general manager.

The company operates two core brands: "Fansaoguang," a well-known trademark in China, and "Chuanlaohui," a famous trademark in Sichuan Province. Under these brands, it has developed a variety of high-quality, convenient Sichuan-style dishes, doubanjiang, and seasoning oils. The product lineup includes classic side dishes, bamboo shoot series, nut chili oils, and highland radishes, among others. Fansaoguang targets modern consumers by creating convenient, high-quality products suitable for various eating occasions, with a focus on green and healthy ingredients and advanced processing technologies.

The business has grown to include four factories with a total area of nearly 400 acres and employs almost 1,000 people. Its products are sold both domestically and internationally in over 80 countries and regions. The company utilizes multiple sales channels, including online flagship stores on platforms like Tmall and JD.com, as well as offline retailers. Fansaoguang has received numerous accolades, including "Sichuan Old Brand," "Sichuan Province Agricultural Key Leading Enterprise," and has been recognized for its role in the industry as a vice-chairman unit for the Pixian Douban geographical indication protection product. In a move to enhance its brand, the company adopted a giant panda named "Runyue" in 2021.