Fangcang

About Fangcang

Shenzhen Tianxia Fangcang Technology Co., Ltd., operating as Fangcang, is a technology solutions provider focused on the travel and hospitality industry in China. Founded in 2013, the company established itself as a facilitator in the tourism ecosystem by offering cloud-based, Software-as-a-Service (SaaS) platforms. The firm is headquartered in Shenzhen, with additional offices in key Chinese cities including Beijing, Shanghai, and Hong Kong.

The core business revolves around providing technology and e-commerce solutions that connect the fragmented travel supply chain. Its clients include hotels, tour operators, and wholesale suppliers on one end, and online travel agencies (OTAs), e-commerce platforms, and distributors on the other. Fangcang’s platform enables hotel suppliers and distributors to manage inventory, distribution, and operations more efficiently. By digitizing the operations of traditional tour operators and creating direct links between hotels and various sales channels, the company aimed to create an integrated supply and distribution network.

The company's revenue model is based on technology service fees, which include annual fees for its SaaS system and transaction-based fees. In 2022, the company, referred to as Augmentation Travel (Fang Cang Group), entered a strategic partnership with Amadeus to enhance its travel management services for corporate clients, including state-owned and large private enterprises in China. This collaboration provides Fangcang's customers with access to a global hospitality content platform, featuring real-time rates for a wide range of properties from hotel chains to B&Bs.

Over the years, Fangcang secured significant funding from investors such as Qingsong Fund, Chunxiao Capital, and others, with total funding reaching over $50 million. However, some data sources have marked the company as "Deadpooled" following its Series C funding round in 2018.