F
Fancy
Social photo sharing webstore and mobile app created by Joseph Einhorn
About Fancy
Fancy operates as an online marketplace specializing in unique home decor, art, and accessories. The platform caters to consumers looking for distinctive and curated items to enhance their living spaces. Fancy's business model revolves around curating products from a global community of designers and artists, offering these items for sale directly through its website. The company generates revenue through sales of these curated products, often featuring limited editions and exclusive items. Fancy's target market includes individuals who value unique and high-quality home decor and accessories, as well as those seeking distinctive gifts. The platform also supports social sharing, allowing users to discover and share products with their networks, thereby driving organic growth and engagement.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- New York City, United States
- Employees
- 138
- Open positions
- None listed
- Dealroom signal
- 83.6/100
- Industry
- Media, Telecom
- Sub-industry
- Social media
- Sector
- Consumer Services, Shopping, Content, SaaS, Social, Sharing, Sharing Economy, App, Platform
- Client focus
- b2c
- Investment activity
- 1 company, latest Feb 2013
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Fancy.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| FundingOther financing | Jun 2020 | $0 | — | Bay Wharf Capital | — |
| SERIES DOther financing | Feb 2015 | $20M | $80M | Culture Convenience Club (CCC) | — |
Growth signals
Latest recorded traffic for Fancy is 19K monthly website visits, up 0% over the last three months. Fancy's team grew 10.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Allen & Company
Jim Pallotta
Series A8 investors entered at this stage
General Catalyst
Red Sea Ventures
Maynard Webb
Jack Dorsey- ASArthur Samberg
- BPBob Pittman
- APAcadia Woods Partners
Kering
Series B and later2 investors entered at this stage
American Express
Culture Convenience Club (CCC)
Other known investors1 additional known investor
Bay Wharf Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Fancy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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