Fager

About Fager

Fager, founded in July 2022 by CEO Takahiro Ishizaki, is a Japanese agricultural technology firm specializing in carbon credits. Ishizaki, a graduate of Waseda University's Faculty of Law, previously specialized in decarbonization projects at PwC Advisory and led overseas business expansion for Japanese companies at YCP Solidiance in Singapore. This background in decarbonization and international business in the primary industry sector shaped Fager's mission.

The company collaborates with farmers to generate carbon credits from decarbonization initiatives, such as extending the mid-season drainage period in rice paddies. Fager manages the entire process, from project creation and technical guidance to the sale of these credits to corporate buyers. This business model provides farmers with an additional revenue stream while promoting sustainable agricultural practices. The company emphasizes creating "credits that show the face of producers committed to decarbonization," adding public relations value for the purchasing businesses beyond simple carbon offsetting.

Initially focused on Japan, Fager has expanded its operations internationally to countries like the Philippines and Vietnam. It partners with local and international entities, including Yanmar and the Philippine Rice Research Institute, to implement techniques like Alternate Wetting and Drying (AWD) to reduce methane emissions in rice cultivation. The firm has successfully registered projects under the Joint Crediting Mechanism (JCM), an international cooperation framework. In 2024, the company generated 135,944 t-CO₂ of credits from 1,221 producers across 25,202 hectares in Japan, a significant increase from the previous year. Fager generates revenue from the sale of these carbon credits.