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Factory

Marketing · Sydney, Australia · Founded 2020

Factory.app is a cutting-edge online platform designed specifically for small to medium-sized manufacturers, fabrication, and engineering companies. These businesses often find themselves stuck between using basic tools that no longer meet their needs or opting for overly complex and expensive solutions. Factory bridges this gap by offering a cloud-based order management system that is both powerful and user-friendly. Factory.app serves clients who have outgrown their existing sales and purchasing tools but are not ready to invest in cumbersome Enterprise Resource Planning (ERP) systems. The platform is particularly beneficial for companies looking to streamline their operations, improve efficiency, and enhance customer satisfaction without the high costs and long implementation times associated with traditional ERP solutions. Operating in the manufacturing and engineering market, Factory.app provides a suite of unique tools that help businesses manage their day-to-day operations more effectively. The platform is accessible via a monthly subscription fee, offering flexible contract options to suit different business needs. This subscription model ensures a steady revenue stream for Factory while providing clients with a cost-effective solution that can be scaled as their business grows. Factory.app makes money through its subscription fees, which are designed to be affordable and flexible. This allows businesses to get up and running in days rather than months, significantly reducing the time and financial investment typically required for such platforms. The low learning curve and easy implementation make it an attractive option for companies looking to quickly improve their operational efficiency. In summary, Factory.app is a purpose-built platform that offers a modern, easy-to-use product experience for ambitious manufacturers. It combines powerful functionality with low friction implementation, helping businesses save time and money while driving new levels of efficiency and customer satisfaction. Keywords: cloud-based, order management, manufacturing, fabrication, engineering, efficiency, subscription, user-friendly, scalable, cost-effective.

Investors

4 investors on Factory's cap table

Sourced from Dealroom's funding history.

Seed 4 investors entered at this stage
Investible
1in100 Ventures
Beachhead Venture Capital
Hugo-Hamman Investments

Global footprint

Where Factory has talent and traffic

Workforce by country
2 countries with
team presence
🇦🇺 Australia64.7%
🇵🇭 Philippines35.3%
2 countries shown
Web traffic by country
16K monthly visits
across markets
🇬🇧 United Kingdom30%
🇦🇺 Australia28.1%
🇺🇸 United States20.6%
🇮🇳 India12.5%
🇵🇭 Philippines3.1%
Top 5 markets shown

Talent graph

The shape of Factory's talent

Dealroom maps Factory's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

3 team members profilednamed & role-tagged by Dealroom
57 employeestotal headcount
2 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock Factory's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Factory

An AI-synthesized read of the highest-engagement posts about Factory on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Factory on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.