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Factory

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Helping growing businesses manage their work from start to finish

Sydney, AustraliaFounded 2020Marketing
Valuation <$5M Last recorded · 2023
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Factory and the history behind them.

About Factory

Factory.app is a cutting-edge online platform designed specifically for small to medium-sized manufacturers, fabrication, and engineering companies. These businesses often find themselves stuck between using basic tools that no longer meet their needs or opting for overly complex and expensive solutions. Factory bridges this gap by offering a cloud-based order management system that is both powerful and user-friendly.

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Factory.app serves clients who have outgrown their existing sales and purchasing tools but are not ready to invest in cumbersome Enterprise Resource Planning (ERP) systems. The platform is particularly beneficial for companies looking to streamline their operations, improve efficiency, and enhance customer satisfaction without the high costs and long implementation times associated with traditional ERP solutions.

Operating in the manufacturing and engineering market, Factory.app provides a suite of unique tools that help businesses manage their day-to-day operations more effectively. The platform is accessible via a monthly subscription fee, offering flexible contract options to suit different business needs. This subscription model ensures a steady revenue stream for Factory while providing clients with a cost-effective solution that can be scaled as their business grows.

Factory.app makes money through its subscription fees, which are designed to be affordable and flexible. This allows businesses to get up and running in days rather than months, significantly reducing the time and financial investment typically required for such platforms. The low learning curve and easy implementation make it an attractive option for companies looking to quickly improve their operational efficiency.

In summary, Factory.app is a purpose-built platform that offers a modern, easy-to-use product experience for ambitious manufacturers. It combines powerful functionality with low friction implementation, helping businesses save time and money while driving new levels of efficiency and customer satisfaction.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Sydney, Australia
Sector
Marketing
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Factory.

See all news

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Investible
  • 1in100 Ventures
  • Beachhead Venture Capital
  • Hugo-Hamman Investments
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇦🇺 Australia64.7%
🇵🇭 Philippines35.3%
2 countries shown
Web traffic by country
16K monthly visits
across markets
🇬🇧 United Kingdom30%
🇦🇺 Australia28.1%
🇺🇸 United States20.6%
🇮🇳 India12.5%
🇵🇭 Philippines3.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Factory on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Factory on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.