F
FaceFirst
Uses face recognition technology to prevent fraud, security risks and public safety threats
About FaceFirst
FaceFirst is a leading provider of enterprise facial recognition security software, designed to create safer communities and enhance customer experiences. The company serves a diverse range of clients including retailers, transportation centers, and other organizations that require secure and efficient identity authentication. Operating in the security and AI technology market, FaceFirst's business model revolves around offering scalable, secure, and private facial recognition solutions. The company generates revenue through software licensing, service contracts, and partnerships. FaceFirst's platform is highly accurate and integrates seamlessly with existing security systems, providing clients with a robust tool for improving safety and customer engagement. The company is also committed to balancing privacy, security, and convenience, as highlighted by its CEO Peter Trepp in his book on consumer privacy.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Austin, United States
- Employees
- 62
- Open positions
- None listed
- Dealroom signal
- 66.9/100
- Industry
- Security
- Sub-industry
- Identity & Access, Public safety
- Sector
- Security, Hard Tech, DT and LS
- Technology
- Deep Tech, Recognition Technology
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2025 | $0 | — | Gatekeeper System | ↗ |
| LATE VC✓Equity / VC | Aug 2022 | $1.6M | $55M | Undisclosed | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for FaceFirst is 5.2K monthly website visits, up 188.9% over the last three months. FaceFirst's team declined 3.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Other known investors2 additional known investors
Gatekeeper System
Innovate Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about FaceFirst on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See FaceFirst’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.