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Fable

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Digital accessibility platform powered by people with disabilities

Toronto, CanadaFounded 2018eCommerce & Marketplaces
Valuation $100–500M Latest valuation · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Fable and the history behind them.

About Fable

Fable is a leading accessibility platform that focuses on improving product usability by leveraging feedback from people with disabilities. The company operates in the accessibility and usability market, serving clients who need to ensure their products are compliant and usable for all users, including those with disabilities. Fable's business model revolves around providing tools and services that help organizations measure and enhance the accessibility of their products. This includes the Accessible Usability Scale (AUS), which allows clients to benchmark and track the progress of their accessibility efforts. By partnering with assistive technology users, Fable helps businesses save time and resources while creating intuitive and enjoyable experiences for everyone. The company generates revenue through subscriptions and service fees for its accessibility solutions. Fable's clients range from e-commerce platforms to educational institutions, all of whom benefit from the company's expertise in making digital products more accessible.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Toronto, Canada
Employees
219
Open positions
7
Dealroom signal
70.0/100
Industry
Enterprise Software
Sector
eCommerce & Marketplaces, Testing, Crowdsourcing, Compliance, Disability tech, Sustainable Development Goals, Core Sustainable Impact, Decent Work and Economic Growth (#8), Reduced Inequalities (#10), Peace Justice and Strong Institutions (#16)
Business model
Marketplace & ecommerce
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Fable.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Oct 2024 $25M $100M Five Elms Capital
SERIES AEquity / VC May 2022 $11M $42M John Ruffolo · Disruption Ventures · Five Elms Capital · Difference Partners
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
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Growth signals

Fable website traffic

Latest recorded traffic for Fable is 24K monthly website visits, down 61.3% over the last three months. Fable's team grew 1.4% over the past year.

Latest monthly visits24K 3-month web change-61.3% 1-year team growth+1.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed7 investors entered at this stage

Series A3 investors entered at this stage

  • Five Elms Capital
  • John Ruffolo
  • Difference Partners
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇨🇦 Canada61.8%
🇺🇸 United States33.1%
🇬🇧 United Kingdom5.1%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Fable on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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