COMPANY PROFILE

F1 Arcade

Offers an immersive Formula 1® racing experience with full-motion simulators, premium food and drinks, and an electric atmosphere for social gaming

London, United KingdomFounded 2021Consumer Services

Valuation $100–250M Last recorded · 2023

Revenue <$1M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About F1 Arcade

An immersive, licensed Formula 1 racing simulation venue that combines the thrill of motorsport with a high-end hospitality experience. The company operates large-scale entertainment centers featuring full-motion racing simulators, allowing patrons to compete against each other in a socially competitive environment.

The business model is centered around pay-per-experience racing, complemented by significant revenue from a premium food and beverage offering, including cocktails and world-class cuisine. The venues are designed to be social hubs, attracting not only F1 enthusiasts but also a broader audience seeking a unique entertainment experience. This includes groups of friends, corporate events, and private parties.

The company also capitalizes on the global popularity of the Formula 1 brand by hosting live screenings of Grand Prix races, creating a vibrant atmosphere and an additional revenue stream. The target market is broad, encompassing motorsport fans, gamers, and the general public looking for a novel social outing. The company is in a growth phase, expanding its footprint from its initial London location to major cities in the United States.

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At a glance

Status: Operational
Founded: 2021
Headquarters: London, United Kingdom
Employees: 424
Open positions: 33
Dealroom signal: 88.9/100
Industry: Gaming, Event Tech
Sector: Consumer Services, Racing, Immersive Technologies, Simulation Tech, Woman Founder, uk is8 creative industries
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
DEBT✓Debt	Jun 2024	$100M	—	Cheyne Capital · OakNorth Credit Intelligence	↗
EARLY VC✓Equity / VC	Jun 2023	$40M	$158M	Zak Brown · Lando Norris · Liberty Media · Formula One World Championship	↗

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin	Margin
2026
2025
2024
2023		—
2022	—	—	—	—	—
2021	—	—	—	—	—

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Growth signals

F1 Arcade website traffic

Latest recorded traffic for F1 Arcade is 470K monthly website visits, up 23.7% over the last three months. F1 Arcade's team grew 19.4% over the past year.

Latest monthly visits470K 3-month web change+23.7% 1-year team growth+19.4%

Monthly website visitsJun 2023–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Venue Technician - DenverDenver, CO · Other · Sep 2, 2026 National Sales ManagerGreater Boston · Sales · Aug 25, 2026 Bartender - PhiladelphiaPhiladelphia, PA · Other · Aug 24, 2026 Reception - DenverDenver, CO · Other · Aug 15, 2026 Reception Manager- DenverDenver, CO · Other · Aug 14, 2026 Runner - DenverDenver, CO · Other · Aug 5, 2026 Bartender - AtlantaAtlanta, GA · Other · Aug 4, 2026 Marketing Manager- ChicagoChicago, IL · Marketing & Communication · Aug 1, 2026

8 distinct openings shownExplore hiring signals →

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