Eyefluence

The company's core business was the development of a sophisticated eye-tracking user interface designed to be integrated into head-mounted displays (HMDs) for augmented reality (AR), virtual reality (VR), and mixed reality (MR) platforms. The business model centered on licensing its technology and partnering with HMD manufacturers across various sectors, including enterprise, industrial, government, and consumer applications. Before its acquisition, Eyefluence had successfully raised $21.6 million in funding from investors such as Intel Capital, Motorola Solutions Venture Capital, and Dolby Family Ventures, signaling strong market confidence in its trajectory.

Eyefluence’s key product was its iUi (interactive user interface), which translated a user's intent into action by tracking the eye's natural movements. Unlike conventional eye-tracking systems that required deliberate actions like winking or prolonged staring to register a command, Eyefluence's technology was designed to be intuitive and fast. The platform allowed users to perform complex interactions, such as navigating menus or sending messages, simply by looking, aiming to make interaction within a headset as seamless as using fingers on a smartphone. The system worked in various lighting conditions, required minimal power, and included biometric identification through iris scanning. This technology held the potential to solve a critical input challenge for HMDs, which often lack a natural control method. A significant milestone for the company was its acquisition by Google in October 2016 for an undisclosed sum. The acquisition included the Eyefluence team and its valuable portfolio of over 30 patents and pending applications, which were integrated into Google's Advanced Technology and Projects (ATAP) division to bolster its efforts in the VR/AR space, particularly for its Daydream platform.