Exit41

About Exit41

Exit41, founded in 1999 and headquartered in Andover, Massachusetts, operated as a Software as a Service (SaaS) provider focused on the restaurant industry. The company was backed by investors including GrandBanks Capital and Dace Ventures. By 2010, Exit41 had established itself by processing over twenty million food orders for a notable client roster that included Qdoba Mexican Grill, Ruby Tuesday, and Famous Dave's.

The core of Exit41's business was a platform offering web and mobile online ordering solutions for restaurants. Revenue was generated through a SaaS model, providing these solutions to its clients. In a strategic move to align with emerging digital trends, the company integrated social media into its services, branding itself as a social ordering provider. This strategy, termed "Link, Like, Eat," allowed customers to place orders directly from a restaurant's Facebook page, share favorite items with their social networks, and provide restaurants with valuable data on customer preferences and social influence.

The product suite included a customizable online application optimized for social sharing, a dedicated Facebook application that added an ordering tab to a restaurant's page, and an iPhone application tailored for each restaurant brand. Beyond online ordering, Exit41 also operated a call center staffed with agents to process food orders, aiming to increase order accuracy and average check size. The company had plans to further enhance its offerings by partnering with social media marketing and mobile couponing companies to create more personalized customer experiences. According to industry data sources, the company is currently listed as inactive.