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EX.CO: Engaging Content Creation Platform

New York City, United StatesFounded 2012Marketing
Valuation $100–250M Last recorded · 2017
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ex and the history behind them.

About Ex

EX.CO, originally known as Playbuzz, was founded in 2012 by Shaul Olmert and Tom Pachys. The company emerged from the founders' vision to transform how publishers engage with audiences through interactive content. Their platform quickly gained traction, allowing users to create and distribute engaging quizzes, lists, and polls.

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In its early years, EX.CO capitalized on the viral nature of its content, attracting significant attention and user engagement. This success led to multiple funding rounds, amassing a total of $69.2 million from various investors. The platform's ability to adapt and innovate kept it at the forefront of the digital content revolution.

A pivotal moment in EX.CO's journey came when it rebranded from Playbuzz to EX.CO, reflecting its expanded focus on video technology. This strategic shift aimed to empower publishers with AI-driven solutions for video monetization and content automation, addressing the growing demand for video content across digital platforms.

EX.CO's evolution continued as it attracted interest from larger media entities, culminating in its acquisition by a parent company. This acquisition marked a new chapter, providing EX.CO with the resources and reach to further its mission of revolutionizing video content management.

Today, EX.CO stands as a testament to the power of innovation in the digital age, continually adapting to meet the needs of publishers and audiences worldwide. Its journey from a simple interactive content platform to a leader in video technology underscores the dynamic nature of the tech industry.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
New York City, United States
Sector
Marketing
Power Law
Colt$25–100M revenue

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • TheTime

Series A4 investors entered at this stage

Series B and later3 investors entered at this stage

  • Saban Ventures
  • The Walt Disney Company
  • Viola Growth
Employees mapped 300 incl. 5 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 8 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
18 countries with
team presence
🇮🇱 Israel63%
🇺🇸 United States16.8%
🇺🇦 Ukraine3.4%
🇧🇬 Bulgaria1.7%
🇵🇰 Pakistan1.7%
Top 5 of 18 shown
Web traffic by country
120K monthly visits
across markets
🇺🇸 United States40.3%
🇮🇪 Ireland4%
🇪🇸 Spain3.1%
🇬🇧 United Kingdom3.1%
🇳🇴 Norway3.1%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ex on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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