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EX.CO, originally known as Playbuzz, was founded in 2012 by Shaul Olmert and Tom Pachys. The company emerged from the founders' vision to transform how publishers engage with audiences through interactive content. Their platform quickly gained traction, allowing users to create and distribute engaging quizzes, lists, and polls.

In its early years, EX.CO capitalized on the viral nature of its content, attracting significant attention and user engagement. This success led to multiple funding rounds, amassing a total of $69.2 million from various investors. The platform's ability to adapt and innovate kept it at the forefront of the digital content revolution.

A pivotal moment in EX.CO's journey came when it rebranded from Playbuzz to EX.CO, reflecting its expanded focus on video technology. This strategic shift aimed to empower publishers with AI-driven solutions for video monetization and content automation, addressing the growing demand for video content across digital platforms.

EX.CO's evolution continued as it attracted interest from larger media entities, culminating in its acquisition by a parent company. This acquisition marked a new chapter, providing EX.CO with the resources and reach to further its mission of revolutionizing video content management.

Today, EX.CO stands as a testament to the power of innovation in the digital age, continually adapting to meet the needs of publishers and audiences worldwide. Its journey from a simple interactive content platform to a leader in video technology underscores the dynamic nature of the tech industry.