EveryScape

About EveryScape

EveryScape, Inc. operates as a key player in the immersive digital experience market, providing a platform that transforms two-dimensional photography into navigable, three-dimensional virtual environments. The company was established in 2002 by Dr. Mok Oh, a seasoned entrepreneur with a Ph.D. from MIT and extensive experience in software development, data science, and digitizing the offline world. Initially named Mok 3, the firm is headquartered in the Boston area and set out to create "The Real World Online."

The company's core offering allows users to virtually walk through and explore locations as if they were physically present. This patented technology was a forerunner to street-view-style experiences, extending beyond streets to include the interiors of buildings. EveryScape's business model focuses on creating immersive advertisements and virtual tours for local businesses, real estate, and hospitality sectors. Revenue is generated through tiered subscription packages for businesses to feature their locations, with pricing based on the number of interior panoramic photos. This strategy aims to increase customer engagement and drive offline traffic by allowing potential customers to virtually experience a venue beforehand.

Throughout its history, EveryScape has achieved several milestones, including raising a total of $17.5 million over three funding rounds. This includes a $4.5 million Series A in 2005, a $7 million Series B in 2008 led by Dace Ventures, and a $6 million Series C in 2010 led by SK Telecom Americas to fuel US growth and expansion into Asian markets. The company formed a significant partnership with Bing in 2010 to develop an "Interior Views" feature for Bing Maps and has worked with thousands of local businesses and major brands like YP.com. Under the leadership of CEO Jim Schoonmaker, EveryScape has served over 30,000 local customers. More recently, the company has ventured into the real estate market with its Smarter Listings platform, which enables collaborative virtual property tours.