eVariant

The platform's core function was to consolidate consumer, patient, provider, and claims data, and then apply proprietary analytics to yield actionable intelligence. This allowed healthcare systems to identify, guide, and maintain relationships with desired patient demographics and physicians. Key features included a healthcare-specific CRM, a physician relationship management (PRM) tool, and applications for call centers. A significant aspect of the platform was its ability to integrate with a hospital's existing clinical, billing, and other information systems. One of the platform's key selling points was its alignment with Salesforce, leveraging the latter's growing dominance in the enterprise healthcare market. Over its lifetime, eVariant raised approximately $98.8 million in funding from investors including Lightspeed Venture Partners, Goldman Sachs, and McKesson Ventures.

A major milestone in the company's history was its acquisition by Healthgrades in January 2020. The acquisition aimed to create a comprehensive, end-to-end engagement platform for a combined customer base of over 2,000 hospitals and life sciences clients. The merger combined eVariant's CRM and data analytics capabilities with Healthgrades' consumer-facing website and marketing services, offering a more scaled and integrated solution for health systems navigating industry consolidation. Following the transaction, eVariant shareholders retained a minority stake in the newly combined entity.