eVariant

eVariant operated as a healthcare technology company focused on patient and physician engagement, founded in 2008 by Bill Moschella and Rob Grant. The firm established its niche by providing a cloud-based platform that integrated customer relationship management (CRM), marketing automation, and data analytics specifically for hospitals and healthcare systems. Its primary clients were hospital marketers and physician relations teams at mid-to-large-sized hospital networks across the United States. The company's business model was centered on its 'Patients for Life Platform,' a Software-as-a-Service (SaaS) solution designed to help healthcare providers acquire and retain high-value patients. This was achieved by enabling clients to launch targeted marketing campaigns and providing real-time data on physician referral streams, which allowed for precise analysis of marketing return on investment.

The platform's core function was to consolidate consumer, patient, provider, and claims data, and then apply proprietary analytics to yield actionable intelligence. This allowed healthcare systems to identify, guide, and maintain relationships with desired patient demographics and physicians. Key features included a healthcare-specific CRM, a physician relationship management (PRM) tool, and applications for call centers. A significant aspect of the platform was its ability to integrate with a hospital's existing clinical, billing, and other information systems. One of the platform's key selling points was its alignment with Salesforce, leveraging the latter's growing dominance in the enterprise healthcare market. Over its lifetime, eVariant raised approximately $98.8 million in funding from investors including Lightspeed Venture Partners, Goldman Sachs, and McKesson Ventures.

A major milestone in the company's history was its acquisition by Healthgrades in January 2020. The acquisition aimed to create a comprehensive, end-to-end engagement platform for a combined customer base of over 2,000 hospitals and life sciences clients. The merger combined eVariant's CRM and data analytics capabilities with Healthgrades' consumer-facing website and marketing services, offering a more scaled and integrated solution for health systems navigating industry consolidation. Following the transaction, eVariant shareholders retained a minority stake in the newly combined entity.

Keywords: healthcare CRM, patient engagement, physician relationship management, healthcare analytics, patient acquisition, patient retention, hospital marketing, Patients for Life Platform, Healthgrades, healthcare data analytics, provider network utilization, patient lifetime value, service line growth, healthcare SaaS, Bill Moschella, Rob Grant, healthcare consumer engagement, marketing automation, physician alignment, clinical data integration