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Etouches
Leader in event management software
About Etouches
Originally founded as Etouches in 2008, the company now known as Stova operates as a comprehensive event technology ecosystem. Its journey began with a relaunch from Global Executive Business Service, a fee-for-service event manager, to Etouches, introducing its first event management software solution the same year. A significant milestone occurred in May 2017 when the company was acquired by the private equity firm HGGC, a move intended to accelerate growth and expand its market share. This led to a rebranding in July 2018 to Aventri. The most recent transformation happened in 2022, when MeetingPlay acquired Aventri and Eventcore, merging the three entities under the new name Stova, inspired by the phrase "standing ovation".
Read full description
Stova provides an end-to-end cloud-based platform designed for event organizers, marketers, and planners to manage the entire lifecycle of an event. The company serves a global client base, including corporations, associations, and educational institutions, with customers like Dell, IKEA, and Mastercard. Its business model is centered on providing a suite of software-as-a-service (SaaS) tools that streamline event processes for in-person, virtual, and hybrid formats. Revenue is generated through this platform, which helps clients manage high-volume, repeatable events with greater efficiency.
The Stova platform offers a wide array of features. These include tools for venue sourcing, event marketing, custom website building, and sophisticated email marketing campaigns. For attendees, it provides streamlined registration and check-in processes, including mobile check-in and badge printing. During the event, it facilitates attendee engagement through mobile apps, live streaming, virtual exhibit halls, and networking lounges. Post-event, the platform delivers robust analytics and reporting capabilities, with a recently launched Event Intelligence Suite that provides real-time visibility into KPIs like registration numbers, revenue, and attendee engagement to measure ROI. This integrated system aims to consolidate event management into a single, unified dashboard, eliminating the need for multiple single-point solutions.
At a glance
- Status
- Acquired
- Founded
- 2008
- Headquarters
- Norwalk, United States
- Employees
- 12
- Open positions
- None listed
- Dealroom signal
- 70.4/100
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Navigation, Risk Management, Social, Messaging, Developer Tools, Planning, Onboarding, App, Video, Platform, Web Development, Chat
- Client focus
- b2b
- Investment activity
- 2 companies, latest Mar 2017
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Etouches.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | May 2017 | $0 | — | HGGC | — |
| SERIES COther financing | May 2016 | $20M | $80M | Greycroft Partners · Argentum Group · Level Equity · Cava Capital | — |
Growth signals
Latest recorded traffic for Etouches is 110 monthly website visits, down 90.8% over the last three months. Etouches's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
LoopdSan Francisco, United StatesEvent Planning Software, Event Management Apps
$6Mvaluation
TapCrowdGhent, BelgiumProvides comprehensive mobile apps for high-stake conferences, trade shows, and corporate events
$4.4Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Connecticut Innovations
Greycroft Partners
Cava Capital
Level Equity
Series B and later3 investors entered at this stage
Argentum Group
First Analysis
Westway Capital
Other known investors1 additional known investor
HGGC
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Etouches on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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