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COMPANY PROFILE

Etouches

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Leader in event management software

Norwalk, United StatesFounded 2008Marketing
Valuation $0–100M Latest valuation · 2016
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
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About Etouches

Originally founded as Etouches in 2008, the company now known as Stova operates as a comprehensive event technology ecosystem. Its journey began with a relaunch from Global Executive Business Service, a fee-for-service event manager, to Etouches, introducing its first event management software solution the same year. A significant milestone occurred in May 2017 when the company was acquired by the private equity firm HGGC, a move intended to accelerate growth and expand its market share. This led to a rebranding in July 2018 to Aventri. The most recent transformation happened in 2022, when MeetingPlay acquired Aventri and Eventcore, merging the three entities under the new name Stova, inspired by the phrase "standing ovation".

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Stova provides an end-to-end cloud-based platform designed for event organizers, marketers, and planners to manage the entire lifecycle of an event. The company serves a global client base, including corporations, associations, and educational institutions, with customers like Dell, IKEA, and Mastercard. Its business model is centered on providing a suite of software-as-a-service (SaaS) tools that streamline event processes for in-person, virtual, and hybrid formats. Revenue is generated through this platform, which helps clients manage high-volume, repeatable events with greater efficiency.

The Stova platform offers a wide array of features. These include tools for venue sourcing, event marketing, custom website building, and sophisticated email marketing campaigns. For attendees, it provides streamlined registration and check-in processes, including mobile check-in and badge printing. During the event, it facilitates attendee engagement through mobile apps, live streaming, virtual exhibit halls, and networking lounges. Post-event, the platform delivers robust analytics and reporting capabilities, with a recently launched Event Intelligence Suite that provides real-time visibility into KPIs like registration numbers, revenue, and attendee engagement to measure ROI. This integrated system aims to consolidate event management into a single, unified dashboard, eliminating the need for multiple single-point solutions.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2008
Headquarters
Norwalk, United States
Employees
12
Open positions
None listed
Dealroom signal
70.4/100
Sub-industry
CRM & Sales
Sector
Marketing, Navigation, Risk Management, Social, Messaging, Developer Tools, Planning, Onboarding, App, Video, Platform, Web Development, Chat
Client focus
b2b
Investment activity
2 companies, latest Mar 2017
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning Etouches.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing May 2017 $0 HGGC
SERIES COther financing May 2016 $20M $80M Greycroft Partners · Argentum Group · Level Equity · Cava Capital
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Etouches website traffic

Latest recorded traffic for Etouches is 110 monthly website visits, down 90.8% over the last three months. Etouches's team grew 0% over the past year.

Latest monthly visits110 3-month web change-90.8% 1-year team growth0%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A4 investors entered at this stage

Series B and later3 investors entered at this stage

  • Argentum Group
  • First Analysis
  • Westway Capital

Other known investors1 additional known investor

  • HGGC
Team profiled 25 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States66.7%
🇬🇧 United Kingdom33.3%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Etouches on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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