Escola Conquer

About Escola Conquer

Escola Conquer operates as a business school in Brazil, positioning itself as an alternative to traditional education by focusing on practical, market-relevant skills. The company was founded in August 2016 by Hendel Favarin, Josef Rubin, and Sidnei Junior. The founders' shared dissatisfaction with conventional academic models, which they felt did not adequately prepare professionals for real-world challenges, was the primary catalyst for the venture. Favarin, a law graduate, and Rubin, with a background in Administration and experience in Silicon Valley, identified a gap in the market for teaching applicable skills like leadership, negotiation, and emotional intelligence—competencies they found were learned on the job rather than in the classroom.

The business primarily targets two client segments: individual professionals (B2C) and corporate clients (B2B). For individuals, Conquer offers a range of online courses, specializations, and postgraduate degrees through a subscription-based streaming platform, "Conquer Plus". This platform provides access to over 80 courses on topics such as digital marketing, data analysis, project management, and soft skills. For the corporate market, the "Conquer in Company" division delivers customized training programs to develop the skills of employees and leaders at client companies, including major corporations like Ambev, Google, and Boticário. A significant milestone was the company's pivot to a fully digital model in just 72 hours at the onset of the pandemic, which dramatically scaled its student base from 25,000 to over a million. This digital transformation allowed the school to expand its reach from eight physical units in Brazil to over 80 countries.

Conquer's revenue is generated from subscriptions to its online course platform, fees for postgraduate degrees, and contracts for corporate training solutions. Recently, the company has announced plans to re-enter the physical space by launching a franchise model, with an initial investment of R$ 500,000 per unit, targeting cities with over 100,000 inhabitants. This move follows its full acquisition by Wiser Educação, a holding company founded by Flávio Augusto, which had invested R$ 120 million over the preceding three years. The acquisition valued Conquer at R$ 400 million and is expected to help the company reach a projected BRL 500 million in revenue by 2030.