Ernesta

The company's business model is primarily e-commerce based, with customers selecting their preferred rug styles and dimensions directly from the company's website. The process is straightforward: customers choose five samples, measure their space, and place their order. The custom-sized rug is then delivered within 2-4 weeks. This direct-to-consumer model allows Ernesta Rugs to maintain control over the quality of its products and provide a personalized customer experience.

Ernesta Rugs has also partnered with Affirm, a financial technology company, to offer financing options to its customers. This partnership allows customers to invest in high-quality, designer rugs at a lower upfront cost, potentially expanding Ernesta Rugs' customer base to include those who may not have been able to afford such products outright.

The company's revenue is generated from the sale of these custom-sized rugs. Given the personalized nature of the product, it can be inferred that the price point is likely higher than standard, off-the-shelf rugs, which could result in higher profit margins for the company.