COMPANY PROFILE

EqualFooting.com

A B2B online marketplace for small manufacturing and construction businesses to aggregate purchasing power and secure better pricing on industrial supplies and equipment

Sterling, United StatesFounded 1999Marketing

Valuation $250–500M Last recorded · 2000

Total funding $100–500M Disclosed equity funding

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About EqualFooting.com

EqualFooting.com was a B2B online marketplace that provided small manufacturing and construction businesses with the same purchasing power as large companies. The platform aggregated the buying power of small businesses to negotiate better prices on industrial supplies, equipment, and services.

Their business model focused on charging a small transaction fee on each purchase made through their platform. By creating a large, unified market of small buyers, they could command the attention of large suppliers and secure favorable terms, which they would then pass on to their users. The company aimed to level the playing field in the procurement space, giving smaller enterprises access to economies of scale they could not achieve independently.

MoreLess Source: Dealroom company data

At a glance

Status: Closed
Founded: 1999
Headquarters: Sterling, United States
Open positions: None listed
Dealroom signal: 0.0/100
Industry: Marketing
Sector: Marketing, Outside Tech
Client focus: b2b
Links: Website LinkedIn

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES BOther financing	Jul 2000	$60M	$240M	Textron	—
SERIES BOther financing	Jul 2000	$60M	$240M	Safeguard Scientifics · Capital Investors · Women's Growth Capital Fund · Draper Richards	—

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Growth signals

EqualFooting.com website traffic

Latest recorded traffic for EqualFooting.com is 150 monthly website visits.

Latest monthly visits150

Monthly website visitsFeb 2023–Mar 2023

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