Epopia

About Epopia

Epopia provides a unique role-playing game experience for children aged 5 to 10, delivered through postal mail to encourage reading and writing in a playful manner. The company was founded in 2013 as Rêve aux lettres by Rémy Perla in Strasbourg, France, and rebranded to Epopia in 2014. Perla, an entrepreneur with over a decade of experience, launched the venture after participating in a Startup Weekend, driven by a mission to make literacy engaging for children. The venture gained early support from organizations like Semia, Réseau Entreprendre, and The Family.

The core of Epopia's business is a subscription-based service where a child becomes the central hero of an adventure. They receive personalized letters from various characters in a story world of their choosing, such as a medieval kingdom or an animal reserve. To advance the plot, the child must write back, and the narrative adapts to their responses. This interactive epistolary format is powered by a proprietary software called LIREC, which helps automate the personalization of the return letters, which are then physically mailed to the child. The business model generates revenue through subscriptions of varying lengths, from three months to a full year. The target market includes parents and educators, with offerings available for individual children or entire classrooms.

The service is designed to be more than just a game; it is an educational tool that adapts to the child's age and reading level. By placing the child in a key decision-making role, Epopia fosters imagination, creativity, and literacy skills. The tangible nature of receiving physical mail, which can include items like 3D puzzles and paper toys, distinguishes it from purely digital experiences. The company has shown significant traction, counting 15,000 subscribers across forty-five countries by 2016 and processing hundreds of letters weekly by 2018. Epopia also demonstrates social responsibility by partnering with APF France handicap for the logistics of printing and mailing the letters. After raising a total of $1.72M over two seed rounds, the latest in April 2021, the company filed for liquidation in June 2024.