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ENutrition

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Online resource for nutritional products and information

Charlotte, United StatesFounded 1998Wellness Beauty
Valuation $100–250M Last recorded · 1999
Total funding $10–50M Disclosed equity funding
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About ENutrition

Enutrition.com specializes in providing high-quality nutritional supplements, focusing primarily on whey protein products designed to support muscle building and fitness enthusiasts. The company serves a diverse clientele ranging from professional athletes to fitness hobbyists, operating within the health and wellness market. Enutrition.com employs a direct-to-consumer business model, selling its products through its online platform. Revenue is generated through the sale of various nutritional supplements, including protein powders, multivitamins, and mass gainers. The company's product line emphasizes premium ingredients and superior taste, aiming to deliver effective and enjoyable supplements to its customers.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1998
Headquarters
Charlotte, United States
Open positions
None listed
Dealroom signal
14.0/100
Industry
Wellness Beauty
Sector
Wellness Beauty
Client focus
b2c
Links
Website

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Jun 2000 $0 — Undisclosed —
LATE VC✓Equity / VC Dec 1999 $20M $80M Entertainment Media Ventures · Idealab —
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Growth signals

ENutrition website traffic

Latest recorded traffic for ENutrition is 120 monthly website visits.

Latest monthly visits120
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Entertainment Media Ventures
  • Idealab
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Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Charlotte HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ENutrition on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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