Ento

About Ento

Established in 2009 by Aulay Macaulay in Melbourne, Australia, Ento emerged from the founder's direct experience with the inefficiencies of manual rostering while managing a bar. This firsthand frustration with spreadsheets and paper-based systems fueled the development of a more streamlined, digital solution for workforce management. The company provides a cloud-based software platform designed to handle rostering, time and attendance tracking, leave management, and internal communication for businesses with shift-based workforces. Ento's client base spans various sectors, including retail, hospitality, health, and community services, catering to organizations with staff numbers ranging from small teams to over 2,000 employees.

The platform operates on a Software-as-a-Service (SaaS) model, generating revenue through recurring subscription fees based on the number of employees a client has. Its core product allows managers to create and distribute rosters, while employees can view schedules, clock in and out, and request leave directly from their smartphones, tablets, or desktops. A key feature is its ability to integrate with existing business systems, such as payroll, point-of-sale (POS), and Human Resources (HR) software, creating a more unified operational workflow. In 2021, Ento was acquired by Humanforce, a global provider of workforce management solutions, a strategic move aimed at expanding its market presence and product capabilities within the broader human capital management landscape.