Entaar

About Entaar

Entaar is a Japanese startup, founded in May 2024 by Yamato Saito, Akichika Kitayama, and Keiichi Kano, aiming to restructure the enterprise IT market. The company positions itself as an "AI-native IT trading company," developing and providing IT investment database systems and professional services for the IT planning departments of large corporations. Entaar's business model is a hybrid of professional services and a future AI-driven platform, addressing the challenges of IT talent shortages and the increasing complexity of corporate IT infrastructure.

The company's core offering combines a dedicated database for each client with professional execution services. This "Entaar Database" consolidates a company's IT assets, contracts, project details, evaluation records, and inquiry histories. On top of this database, Entaar deploys AI agents specialized in IT planning to help clients visualize IT investment portfolios, automate system renewal plans and ROI calculations, and semi-automate vendor inquiries. This BPaaS (Business Process as a Service) model allows clients to optimize their IT investments. The service is offered at a fraction of the cost of traditional IT consulting by using a non-resident model where consultants' time is shared across multiple clients.

The founding team brings a diverse range of experience to the venture. CEO Yamato Saito has a background that includes being a firefighter before moving into IT consulting and sales at companies like Medley and ASUENE, where he led new business development. COO Akichika Kitayama has experience in investment banking, M&A advisory, and launching new SaaS ventures. CFAO Keiichi Kano also comes from an investment banking and venture capital background, having worked at SMBC Nikko Securities, Bonds Investment Group, and Nissei Capital.

Entaar has secured approximately $2.1 million in total funding over two rounds. A seed round in July 2024 raised ¥42 million (approx. $260K) from investors including SSS Capital, Incubate Fund, and Kohei Nishiwada, the CEO of ASUENE. This was followed by a Pre-Series A round in September 2025, led by Genesia Ventures, which brought in ¥150 million (approx. $1M). The company plans to use these funds for product development, organizational strengthening, and to launch an IT marketplace business, leveraging the data and relationships gained from its execution services.