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Ensequence
Solutions that enable programmers, advertisers and distributors to create and deploy interactive tv experiences
About Ensequence
Ensequence is a pioneering company in the television advertising and programming industry, with over a decade of experience. The company specializes in interactive TV, working with major cable, satellite, Telco, Smart TV, and connected device distributors and programmers. Ensequence's primary clients include major TV networks, advertisers, and distributors.
Operating in the advanced television market, Ensequence offers innovative solutions that enhance traditional TV advertising with interactive features. For distributors, Ensequence provides tools to generate new revenue streams from advanced ad features on national TV network ad inventory. For networks, the company helps modernize existing ad inventory, making it more competitive with digital advertising platforms, thereby generating new ad revenue without the need for additional inventory. For advertisers, Ensequence delivers the branding power of television combined with the benefits of digital advertising and the widespread reach of mobile devices.
Ensequence's business model revolves around providing these advanced advertising solutions to its clients, enabling them to maximize their revenue potential and improve viewer engagement. The company makes money by offering these interactive ad features and solutions to its clients, who pay for the ability to enhance their advertising capabilities and reach a broader audience more effectively.
In summary, Ensequence is at the forefront of transforming TV advertising by integrating interactive elements that benefit distributors, networks, and advertisers alike. The company leverages its extensive experience and partnerships with major industry players to deliver cutting-edge solutions that drive revenue and engagement.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | May 2012 | $26M | $104M | Clay Mathile · Myrian Capital | — |
| LATE VCOther financing | Sep 2009 | $20M | $80M | Myrian Capital · Clay Mathile | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Ensequence is 190 monthly website visits, up 35.7% over the last three months. Ensequence's team grew 0% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
- WPWestbury Partners
Series B and later2 investors entered at this stage
- MCMyrian Capital
Clay Mathile
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Ensequence on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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