enpay

About enpay

GMO enpay Inc., formerly known as enpay Inc., provides a Fintech SaaS platform that digitizes and simplifies payment collection for the education sector. The company was founded in November 2018 by Junichi Moriwaki (CEO) and Haruhiko Tano (CTO). Moriwaki previously worked at Recruit, where he led the SaaS childcare support project "Kidsly" to a successful exit. Tano also worked at Recruit on projects like Kidsly and Study Sapuri before co-founding enpay.

The company's primary market is the Japanese education industry, including nursery schools, kindergartens, cram schools, and other educational facilities, a sector where cash-based transactions have traditionally been prevalent. enpay addresses the inefficiencies of manual cash handling for both institutions and parents by offering a comprehensive digital solution. The business operates on a SaaS model, providing its platform to educational institutions. In February 2025, the company changed its name to GMO enpay Inc. after joining the GMO Payment Gateway group to accelerate business expansion.

enpay's service platform allows educational facilities to manage the entire collection process digitally, from issuing invoices to tracking payments and creating accounting data, reducing administrative workload by up to 98%. Parents receive payment notifications via familiar apps like LINE and can pay using various cashless methods, including credit cards, bank transfers, and QR code payments. The platform consists of two main services: "enpay byGMO" for variable monthly billing and "koufuri+ byGMO" for automated fixed monthly debits. The company also offers the "enpay Wallet" app for parents to make payments. The service has been adopted by over 2,400 facilities and numerous municipalities across Japan.