enMarkit

About enMarkit

enMarkit, operating under Garbo Productions, positions itself as a social engagement and business intelligence platform. The company was founded by Andres P. Garzon, who also serves as the CEO. Garzon's background includes a Bachelor of Science in Information Technology from the New Jersey Institute of Technology and experience as a Senior Technical Analyst at Verizon. He also founded other ventures like Llenalo and was involved with the Coptic Orthodox Church.

The core of enMarkit's offering is a plugin designed for easy integration into business websites. This tool aims to enhance customer engagement by delivering contextualized reviews and personalized content. The stated goals for their clients are to increase conversion rates and reduce shopping cart abandonment, suggesting a focus on the e-commerce sector. The platform functions by analyzing customer behavior to provide tailored interactions, thereby aiming to create a more engaging user experience.

The business model appears to be centered around providing this software-as-a-service (SaaS) plugin to online businesses. By offering a tool that directly addresses key performance indicators like conversion and cart abandonment, enMarkit targets companies looking to optimize their sales funnel and better understand their customer base through actionable data.