Engrain

About Engrain

Engrain, founded in 2010 by CEO Brent Steiner, operates as a business-to-business Software-as-a-Service (SaaS) company focused on the real estate sector. Steiner, with over 30 years of experience in the proptech industry, has centered his career on addressing challenges within the real estate market by developing visually-oriented and easily integrable products. The company targets a wide range of clients including property managers, developers, and landlords across multifamily, commercial, residential, storage, and retail real estate industries.

Engrain's business model is rooted in providing interactive technology and data visualization software. Its revenue is generated through licensing its software products and platforms, structured as a Maps-as-a-Service model. The company offers a suite of products designed to enhance the processes of finding, leasing, and managing properties. Key product lines include SightMap®, Asset Intelligence, and TouchTour®. SightMap® is an interactive, content-rich property map that can be embedded into property websites, allowing prospective renters to visually select specific units. Asset Intelligence presents financial and operational data in a visual format to aid asset managers in strategic decision-making. The TouchTour® suite includes interactive sales kiosks, iPad applications, and digital signage that engage prospective and current residents while providing sales teams with real-time information.

A core component of Engrain’s offerings is its Unit Map® technology, an open map API that enables any compatible software to use property maps to display unit-level data. This technology facilitates integrations with a broad ecosystem of tech platforms, such as property management systems (PMS), customer relationship management (CRM) systems, and self-touring applications. By creating a physical building ledger with unique IDs for each unit, the platform helps solve the common industry problem of matching disparate data sources to a specific apartment. The company has secured $23.4 million in funding over five rounds, with a significant Series A round of $12 million in March 2023 led by RET Ventures. This capital is aimed at platform improvements, including adding pathfinding capabilities and developing a marketplace for managing and sharing property maps.