EngagePoint

About EngagePoint

Founded in 2007, EngagePoint established itself as a provider of software and IT services for government agencies in the health and human services sector. The company, formerly known as Consumer Health Technologies, Inc., focused on modernizing the IT infrastructure of state agencies to help them manage public programs like Medicaid, SNAP, TANF, and Child Welfare. EngagePoint's business model centered on acting as a systems integrator and prime contractor, developing and implementing comprehensive, automated solutions for eligibility, enrollment, and case management. For instance, it secured a prime contract with the Missouri Department of Social Services to create a modern system for its human services programs. The company also partnered with other major contractors, such as MAXIMUS, to support the design and development of state-wide health insurance exchanges, like the one in Minnesota.

EngagePoint's offerings included modular systems, purpose-built applications, and integration services designed to help agencies address policy requirements and modernize legacy systems. The company developed platforms such as EngagePoint Architect Suite™ and EngagePoint Financials™, which were used in conjunction with other software like IBM's Curam for Eligibility and Case Management. This approach was intended to deliver sustainable and configurable solutions that could adapt to the evolving regulatory landscape of healthcare. The firm gained significant traction, being recognized as the 34th fastest-growing private U.S. company on the 2012 Inc. 500 list and appearing on Deloitte's 2013 Technology Fast 500. However, despite raising $41.7M in funding, including a $20M venture debt round in 2015, the company is now considered out of business.

Separately, a consulting firm also operates under the name EngagePoint, founded by Natasha Kurtova. This entity focuses on providing U.S. market entry strategies for international, particularly European, early-stage companies. With 20 years of experience in sectors like consumer products, financial services, and telecommunications, Kurtova leverages her background to assist clients. Her journey includes an MBA from UC Berkeley's Haas School of Business and an MA from Moscow State University. This consultancy helps businesses validate their value propositions, develop go-to-market strategies, and find initial customers and partners before committing to a full-scale U.S. launch. The service involves market research, adjusting business models for the U.S. context, and optimizing strategies to maximize revenue potential.