E
Emm
Smart menstrual cup and connected app for menstrual health data
About Emm
Emm is a Bristol FemTech company founded in 2020 by Jenny Button that develops a smart menstrual cup combining medical-grade silicone with ultra-thin sensors and a connected app to track flow, volume, cycle length and regularity as objective menstrual-health data. The biowearable syncs via Bluetooth when the cup is in its charging case, and the company plans a UK consumer launch in early 2026 after extended design iteration and partnerships including the University of Cambridge and Google for Startups. In November 2025 Emm raised an oversubscribed €7.7 million ($9 million) Seed led by Lunar Ventures, with Labcorp Venture Fund, Tiny VC, BlueLion Global, Alumni Ventures and angels including Amar Shah, Vivek Garipalli and Harpreet Rai; separate non-dilutive grants support women’s health innovation and are distinct from the equity Seed. Sources: EU-Startups 19 Nov 2025.
Source: Dealroom company dataKnowledge graph
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Nov 2025 | $9M | $36M | Tiny Supercomputer Investment Company · Blue Lion Global · Lunar Ventures · Alumni Ventures | ↗ |
| SEEDEquity / VC | Oct 2023 | $0 | — | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Emm is 5.1K monthly website visits, down 53.6% over the last three months. Emm's team grew 246.2% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
UK Research and Innovation
Lunar Ventures
Tiny Supercomputer Investment Company
Blue Lion Global
Alumni Ventures
Other known investors3 additional known investors
Google for Startups Accelerator
MK Venture Capital
Start Codon
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Emm on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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