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Emm

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Smart menstrual cup and connected app for menstrual health data

Bristol, United KingdomFounded 2020Health
Valuation $50–100M Last recorded · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Emm and the history behind them.

About Emm

Emm is a Bristol FemTech company founded in 2020 by Jenny Button that develops a smart menstrual cup combining medical-grade silicone with ultra-thin sensors and a connected app to track flow, volume, cycle length and regularity as objective menstrual-health data. The biowearable syncs via Bluetooth when the cup is in its charging case, and the company plans a UK consumer launch in early 2026 after extended design iteration and partnerships including the University of Cambridge and Google for Startups. In November 2025 Emm raised an oversubscribed €7.7 million ($9 million) Seed led by Lunar Ventures, with Labcorp Venture Fund, Tiny VC, BlueLion Global, Alumni Ventures and angels including Amar Shah, Vivek Garipalli and Harpreet Rai; separate non-dilutive grants support women’s health innovation and are distinct from the equity Seed. Sources: EU-Startups 19 Nov 2025.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
Bristol, United Kingdom
Employees
45
Open positions
1
Dealroom signal
82.2/100
Industry
Health, Wellness Beauty
Sector
Health, Hard Tech, Woman Founder
Business model
Manufacturing
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Nov 2025 $9M $36M Tiny Supercomputer Investment Company · Blue Lion Global · Lunar Ventures · Alumni Ventures ↗
SEEDEquity / VC Oct 2023 $0 — Undisclosed ↗
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Growth signals

Emm website traffic

Latest recorded traffic for Emm is 5.1K monthly website visits, down 53.6% over the last three months. Emm's team grew 246.2% over the past year.

Latest monthly visits5.1K 3-month web change-53.6% 1-year team growth+246.2%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Other known investors3 additional known investors

  • Google for Startups Accelerator
  • MK Venture Capital
  • Start Codon
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · Bristol HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Emm on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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