EMinor

About EMinor

Established in 2006 in North Carolina, eMinor, Inc. operates as a holding company with a history of developing and scaling multiple software-as-a-service subsidiaries across different industries. The company was founded by Jed Carlson, Lou Plaia, Robert Hubbard, and Steve Jernigan, with Michael Doernberg also cited as a co-founder and serving as CEO. Doernberg has a background in technology-driven businesses, having previously founded SmartPath, which was acquired by Doubleclick (now part of Google), and The Marathon Group, acquired by Merant PLC.

eMinor's business model centers on creating, incubating, and spinning off distinct software platforms. A notable subsidiary is ReverbNation, a music marketing platform that assists over 5 million artists worldwide. Another venture, Adwerx, which provides digital advertising solutions for real estate companies, was spun out of eMinor in 2014. In 2018, the company launched its latest platform, PlayMetrics, an organization and management software designed for the youth sports market. The business primarily builds technologies that enable other businesses to launch and grow.

The company's focus has evolved, with early operations centered on being an online music community with tools for artists and fans. More recently, it has broadened its scope to include verticals like real estate tech and youth sports management. This strategy involves a cycle of invention followed by commercialization for its new platforms. The company has received venture funding from investors including Novak Biddle Venture Partners, Bull City Venture Partners, and SeventySix Capital.