Embark Corporation

About Embark Corporation

Established in 1995, Embark Corporation is a longstanding provider of online application and admissions software for the higher education sector. The company offers a hosted, software-as-a-service (SaaS) platform that facilitates the entire admissions lifecycle for colleges, universities, and fellowship programs. Its client roster has included prominent institutions such as Harvard, NYU, and Stanford, as well as the Rhodes and Fulbright fellowship programs.

Embark's core business revolves around its proprietary platform, Embark Campus, which provides tools for recruiting, online application processing, administrative review, and data integration with existing university systems. The software is designed to handle implementations of any scale and can be customized to match the branding of the client institution. The company generates revenue through this SaaS model, providing its technology solutions to a global client base. Since its founding, Embark has processed over 17 million applications for thousands of programs.

The company's history includes a period of acquisitions and changes in ownership. In 2001, The Princeton Review acquired key operating assets from Embark. Later, in 2007, Embark was acquired by MRU Holdings. A significant event in its recent history was the 2017 acquisition of a portfolio of clients from DecisionDesk, which was exiting the admissions software market. Throughout its evolution, the company has maintained its focus on the education technology space, continuously updating its platform and expanding its service offerings, such as a tool to help students with financial aid applications.