ematicsolutions.com

About ematicsolutions.com

Ematic Solutions operates as a B2B Marketing and Technology Consultancy, focusing on empowering brands in Asia to scale their digital growth. Founded in 2012 by CEO Paul Tenney and Technical Co-Founder Jelenko Šobot, the Singapore-headquartered firm was established to address inefficiencies in digital marketing, particularly in email marketing. Paul Tenney, a Stanford University graduate, leveraged over a decade of experience in the email marketing industry, including his time as Managing Director for Yesmail in Europe and Asia, to shape Ematic's initial direction. He observed that many companies were not achieving their full potential from digital channels and were misallocating resources.

The company's business model centers on providing both technology solutions and consultancy services, functioning as a comprehensive partner for a client's digital marketing needs. Revenue is generated by offering a suite of services and acting as a buyer's agent for over 80 marketing technology partners, which allows them to secure favorable rates for clients. This model enables clients to access a custom-built, integrated digital ecosystem that is both effective and cost-efficient. Ematic began by developing a suite of plug-and-play AI-driven products to help brands increase their ROI from email marketing and has since evolved into a full-service consultancy. The firm's service offerings are modular, allowing clients to select solutions that fit their specific needs.

Ematic Solutions serves a diverse client base of over 650 businesses, ranging from startups to established enterprises across 11 markets in Asia and Europe. The company provides a broad array of services, including Customer Relationship Management (CRM), Search Engine Optimization (SEO), Performance Marketing, e-commerce solutions, and analytics. For instance, its CRM services assist businesses with implementing new platforms or optimizing existing ones, while its performance marketing team manages A/B testing and media buying across various channels. A significant milestone was the spin-off of its digital agency, Elixus, in 2019, which was later re-integrated in 2023 to provide a more unified service offering under the Ematic Solutions brand. The company has successfully raised $15 million in funding from investors such as MDI Ventures, 500 Global, and Wavemaker Partners to fuel product development and regional expansion.