E
eMar
EMar is engaged in the e-commerce network marketing sector
About eMar
Established in 2004, EMar Online Technology is a Chinese firm operating at the intersection of big data and digital marketing. The company has secured a position in the market by providing performance-driven online advertising and marketing services. It successfully listed on China's National Equities Exchange and Quotations (NEEQ) in March 2016 under the ticker symbol 836346.
The company's business model is centered on a results-based revenue structure, charging clients based on realized sales volume or the number of clicks channeled to their websites and mobile applications. Its clientele consists of large business-to-consumer (B2C) online retailers, retailers on Alibaba's Tmall platform, and internet financial service providers. Over the years, EMar has serviced major players in China's e-commerce landscape, including JD.com and VIP.com.
EMar operates through two primary business segments. The first is focused on sales promotion for online retailers, leveraging two key platforms: the EGOU Online Shopping Guide and the YIQIFA Online Affiliate Marketing Network. EGOU promotes products to a vast consumer base, while YIQIFA functions as a market maker, connecting advertisers with a network of over 600,000 websites for ad placement. The second segment provides precision marketing services through its EMARBOX Demand-Side Platform (DSP) and Data Management Platform (DMP). This platform utilizes a comprehensive system, including real-time bidding and intelligent analysis, to deliver targeted advertising and traffic management for its clients in the online retail and finance sectors. Following recent trends, the company is also expanding to empower new media channels like internet celebrities and communities with smart retail solutions through a dedicated e-commerce service platform and SaaS system.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2004
- Headquarters
- Dongcheng District, China
- Employees
- 12
- Open positions
- None listed
- Dealroom signal
- 24.3/100
- Industry
- Telecom, Marketing
- Sub-industry
- Ecommerce Solutions
- Sector
- Marketing, Advertising
- Client focus
- b2c
- Investment activity
- 1 company, latest Jun 2016
- Capital deployed
- $413K
- Preferred round
- ANGEL
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES CEquity / VC | Jul 2015 | $5.4M | $22M | China Growth Capital | — |
| EARLY VCEquity / VC | Jul 2011 | $0 | — | Undisclosed | — |
Growth signals
Latest recorded traffic for eMar is 3.2K monthly website visits, up 285.5% over the last three months. eMar's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Walden International
CyberAgent Capital
CDH Investments
Series B and later1 investor entered at this stage
China Growth Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about eMar on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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