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Ello

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A virtual reading coach that matches your child with expertly chosen books, delivers them monthly, and coaches them just like a great teacher

San Francisco, United StatesFounded 2020Edtech
Valuation $50–100M Last recorded · 2023
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ello and the history behind them.

About Ello

HelloEllo.com is a startup that operates in the digital services sector, primarily focusing on providing educational and psychological resources. The company caters to a diverse client base, including children, families, educators, and mental health professionals. HelloEllo.com is designed to serve users primarily in the United States, although it is accessible to international users who consent to their data being transferred and processed in the U.S.

The core business model of HelloEllo.com revolves around offering a range of services that include online training, educational materials, and psychological consultations. These services are delivered through a user-friendly online platform, making it easy for clients to access resources from anywhere. The company generates revenue through subscription fees, one-time service charges, and potentially through partnerships with educational institutions and healthcare providers.

HelloEllo.com leverages the expertise of professionals like Elizabeth, a clinical psychologist with over 15 years of experience in child development and behavior. The platform provides valuable content such as articles, book chapters, and training sessions, which are beneficial for both personal and professional development. This content is often presented at national and international conferences, adding credibility and reach to the company's offerings.

In terms of data management, HelloEllo.com collects and uses aggregated data, which is anonymized and does not reveal individual identities. This data helps improve the services and tailor them to user needs. The company is transparent about its data policies, especially concerning international users, ensuring that they are aware of the data transfer and processing practices.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
San Francisco, United States
Employees
97
Open positions
None listed
Dealroom signal
85.9/100
Industry
Education, Kids
Sector
Edtech, Core AI, Generative AI, genAI Applications, AI Applications, AI Agents, YC W20
Technology
Artificial Intelligence
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Sep 2023 $15M $60M Y Combinator · Reach Capital · Project A · Homebrew ↗
GRANTOther financing May 2023 $300K — Undisclosed ↗
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Ello website traffic

Latest recorded traffic for Ello is 1.3K monthly website visits, up 8.3% over the last three months. Ello's team grew 31.1% over the past year.

Latest monthly visits1.3K 3-month web change+8.3% 1-year team growth+31.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A10 investors entered at this stage

Other known investors3 additional known investors

Team profiled 11 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇺🇸 United States71.4%
🇰🇪 Kenya16.1%
🇨🇦 Canada1.8%
🇧🇷 Brazil1.8%
🇬🇧 United Kingdom1.8%
Top 5 of 9 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ello on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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