E
Elemental Technologies
Video solutions for multiscreen content delivery
About Elemental Technologies
Founded in 2006, Elemental Technologies carved a niche in the video processing sector by pioneering the use of graphics processing units (GPUs) to power adaptive video streaming over IP networks. The company was established in Portland, Oregon, by Sam Blackman, Jesse Rosenzweig, and Brian Lewis, three engineers who formerly worked at semiconductor company Pixelworks.
Elemental's core business revolves around providing software-defined video solutions that enable media and entertainment companies to process and deliver video content to a wide array of devices. The company's software allows clients to take live and on-demand video from traditional distribution networks—like cable and satellite—and reformat it for delivery to PCs, smartphones, tablets, and TVs. Its client roster included major media franchises such as the BBC, HBO, ESPN, and Comcast. Revenue was generated through the sale of its software and hardware-accelerated video processing systems.
The product suite included several key offerings. Elemental Server focused on file-based video processing (transcoding), while Elemental Live handled real-time video and audio encoding for live streaming. The company also offered Elemental Delta for video delivery optimization and Elemental Conductor for managing multiple video processing units. These products were available as on-premises solutions, in the cloud, and in hybrid models.
A significant milestone in the company's history was its acquisition by Amazon Web Services (AWS) in September 2015 for approximately $296 million. This move was designed to integrate Elemental's video solutions with the AWS cloud platform, offering customers a more robust infrastructure for scaling video services. Following the acquisition, the company was rebranded as AWS Elemental in April 2017. The integration led to the creation of AWS Media Services, a suite of cloud-based tools for video processing and delivery, including services like AWS Elemental MediaConvert and AWS Elemental MediaLive.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- Portland, United States
- Employees
- 846
- Open positions
- None listed
- Dealroom signal
- 74.5/100
- Industry
- Media, Enterprise Software
- Sub-industry
- Content production
- Sector
- Other B2B Software, Delivery, On-Demand, Video
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Sep 2015 | $500M | — | Amazon | — |
| SERIES D✓Equity / VC | Dec 2014 | $15M | $58M | General Catalyst · Luminari Capital · Voyager Capital · Founders Circle Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Elemental Technologies is 900 monthly website visits, up 650% over the last three months. Elemental Technologies's team grew 43.9% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Pixelworks
Alliance of Angels
Oregon Entrepreneurs Network
Bend Venture Conference
Series A4 investors entered at this stage
In-Q-Tel
General Catalyst
Voyager Capital
Steamboat Ventures
Series B and later4 investors entered at this stage
Norwest Venture PartnersFounders Circle Capital
Luminari Capital
Titanium Ventures
Other known investors3 additional known investors
Amazon
Oregon Venture Fund
Waverley Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Elemental Technologies on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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