Electrum

About Electrum

Electrum is a Los Angeles-based company that builds online marketplaces for home electrification, helping homeowners compare, finance and install rooftop solar, battery storage, EV chargers and heat pump water heaters. Founded in 2014 by Max Aram and Chris Blevins, the company began as Pick My Solar and grew out of the Los Angeles Cleantech Incubator. Electrum connects homeowners with a national network of pre-vetted contractors,and dedicated Energy Advisors supporting customers through product selection, incentive discovery,and project design. The platform handles quoting, financing options,and post-sale coordination between homeowners and installers, earning fees on the transactions it facilitates. Beyond its consumer marketplace, Electrum licenses its platform as a white-label solution, powering branded home electrification marketplaces for automakers, utilities, real estate companies,and retailers, such as the Nissan Energy Marketplace.