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Electric Twin

Marketing · London, United Kingdom · Founded 2023

Synthetic population design and real-time interaction tools for data-driven decision making MoreLess

Electric Twin specializes in creating synthetic populations and bespoke personas that mirror real-world demographics or unique client requirements. The company offers a comprehensive suite of interaction tools, including qualitative polling, quantitative analysis, focus groups, and one-on-one engagements, all in near real-time. This enables clients to conduct continuous experimentation on a stable virtual population, allowing for deep, complex inquiries and immediate feedback. Electric Twin serves businesses and organizations looking to refine their strategies with precision and speed, operating primarily in the market research and data analytics sectors. The business model is likely subscription-based, offering access to its platform and tools for a recurring fee. Revenue is generated through these subscriptions and possibly through bespoke consulting services.

Keywords: synthetic populations, bespoke personas, real-time interaction, qualitative polling, quantitative analysis, focus groups, continuous experimentation, data-driven decisions, market research, data analytics.

Company overview

Electric Twin company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2023
Headquarters
London, United Kingdom
Employees
35
Open positions
2
Dealroom signal
89.8
client focusb2btechnologyArtificial IntelligencetechnologyDeep Techsub industryMarketing Analyticsbusiness modelSaaSsectorCore AIsectorDual-Use TechsectorAI ApplicationssectorDT and LSsectoruk is8 digital and technologiessectoruk is8 creative industriesindustryMarketing

Valuation & funding

Electric Twin funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Feb 2026 $9.7M $39M Atomico · Marc Andreessen · LocalGlobe · Mercuri
SEEDEquity / VC Dec 2025 $4M $16M Atomico
SEEDEquity / VC Sep 2025 Mercuri
SEEDEquity / VC Apr 2024 $0 Mercuri
Showing 4 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 35
2025 12
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Electric Twin website traffic

Latest recorded traffic for Electric Twin is 8.1K monthly website visits, up 26.6% over the last three months. Electric Twin's team grew 191.7% over the past year.

Latest monthly visits8.1K 3-month web change+26.6% 1-year team growth+191.7%
Monthly website visits19 observations · Jan 2025–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Hiring

Open positions at Electric Twin

Current openings linked to this company in Dealroom.

1 distinct opening shownExplore hiring signals →

Comparisons

Electric Twin compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Electric Twin's talent

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Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

8 investors on Electric Twin's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Mercuri
Atomico
Series A 6 investors entered at this stage
Marc Andreessen
LocalGlobe
eric salama
Samos Investments
Cal Henderson
Tom Shinner

Global footprint

Where Electric Twin has talent and traffic

Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom90%
🇵🇰 Pakistan5%
🇮🇪 Ireland5%
3 countries shown

In the news

Latest news about Electric Twin

Recent press, funding announcements, and product moves mentioning Electric Twin — open to read from the original sources.

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Market sentiment

What the market is saying about Electric Twin

An AI-synthesized read of the highest-engagement posts about Electric Twin on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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