COMPANY PROFILE

Electric Twin

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Synthetic population design and real-time interaction tools for data-driven decision making

London, United KingdomFounded 2023Marketing

Valuation $50–100M Last recorded · 2026

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Electric Twin

Electric Twin is a London AI platform founded in 2023 by Dr Ben Warner (former UK government digital and data adviser) and Alex Cooper (former military commander who led mass COVID testing) that builds synthetic audiences so organisations can test messaging, products and strategies in minutes. Combining survey data, LLMs, social science and machine learning, it has run tens of thousands of evaluations across 155 countries, with academic work citing roughly 95% accuracy versus traditional research; customers include The Times and Lebara. In February 2026 Electric Twin announced €12 million ($14 million) total funding including an €8.5 million ($10 million) round led by Atomico with LocalGlobe, Mercuri and Samos Investments plus angels such as Marc Andreessen and Cal Henderson, following a previously undisclosed €3.5 million ($4 million) pre-seed. Sources: EU-Startups / company 12 Feb 2026.

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At a glance

Status: Operational
Founded: 2023
Headquarters: London, United Kingdom
Employees: 35
Open positions: 2
Dealroom signal: 89.8/100
Industry: Marketing
Sub-industry: Marketing Analytics
Sector: Marketing, Core AI, Dual-Use Tech, AI Applications, DT and LS, uk is8 digital and technologies, uk is8 creative industries
Technology: Artificial Intelligence, Deep Tech
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn

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News, research, reports and resources connected to this company by Dealroom

Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Feb 2026	$9.7M	$39M	Atomico · Marc Andreessen · LocalGlobe · Mercuri	↗
SEED✓Equity / VC	Dec 2025	$4M	$16M	Atomico	↗

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Growth signals

Electric Twin website traffic

Latest recorded traffic for Electric Twin is 8.1K monthly website visits, up 26.6% over the last three months. Electric Twin's team grew 191.7% over the past year.

Latest monthly visits8.1K 3-month web change+26.6% 1-year team growth+191.7%

Monthly website visitsJan 2025–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Insight AnalystLondon, United Kingdom, Northern Europe, Europe · Business Intelligence · Jul 31, 2026

1 distinct opening shownExplore hiring signals →

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