Ekeguan.com

About Ekeguan.com

Beijing Keguan Education Technology Co., Ltd., operating under the brand Keguan Education (Ekeguan.com), is a notable player in China's online education sector. Established on May 14, 2015, the company has positioned itself as a comprehensive online training provider. The company was founded by Zhang Feng, who currently serves as the CEO. An alumnus of Peking University's EMBA program, Zhang Feng has over a decade of experience in the education industry and is credited with creating a practical training system for banking and financial institution recruitment exams.

Keguan Education's business is structured around four main sub-brands: Keguan Banking, Keguan Teacher, Keguan Civil Service, and Keguan State-Owned Enterprise. This structure allows the company to cater to a diverse client base of individuals seeking to pass recruitment exams for roles in finance, teaching, public service, and state-owned companies. The company's business model is centered on providing online training courses and educational resources designed to enhance learning efficiency and outcomes for its users. One of its key products is an app called 'Yinhangbang' (银行帮), which provides a question bank and recruitment information for banking and financial jobs.

The company's journey began with significant support from Tsinghua University's ecosystem, including its science park and press. This backing provided a strong foundation in research, development, and technology. A significant milestone in its growth was the Series A financing round in July 2018, where it secured tens of millions of RMB from the U.S.-based Redpoint Ventures, which catalyzed a period of rapid expansion. The company has established over 20 directly-operated branches across China, indicating a blended online-offline strategy. Its operations are supported by a substantial team, noted as being between 1,000 and 9,999 employees, and it has secured B-round financing.