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eInstruction

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Interactive teaching and learning technology and services

Denton, United StatesFounded 1980Edtech
Valuation <$5M Last recorded · 2008
Total funding $10–50M Disclosed equity funding
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About eInstruction

The story begins in 1981, when computer science professor Darrell Ward founded eInstruction with a vision to bring technology into the classroom. The company's key innovation was the Classroom Performance System, or CPS, a handheld "clicker" that allowed for real-time student feedback and participation. This simple device was a game-changer for formative assessment, letting teachers instantly gauge comprehension. To build a comprehensive educational technology platform, eInstruction went on a strategic acquisition path. In 2006, it bought FSCreations, the developer of the ExamView test software. This was followed by the significant 2008 acquisition of Interwrite Learning, a move that added interactive whiteboards and mobile teacher slates to its product lineup, effectively doubling the company's size. As a portfolio company of private equity firm Leeds Equity Partners, eInstruction continued to expand its reach, with its technology used in hundreds of thousands of K-12 and university classrooms globally. The final chapter for the independent company came in 2013 when it was acquired by a competitor, Turning Technologies. The deal combined two of the market leaders in the student response system industry, consolidating their technologies and market share. This marked the end of eInstruction's journey as a standalone entity but solidified the impact of its pioneering classroom technology.

Source: Dealroom company data

At a glance

Founded
1980
Headquarters
Denton, United States
Sector
Edtech

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Allied Capital
  • HarbourVest Partners
Team profiled 3 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · Denton HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about eInstruction on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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