EIC Education

About EIC Education

EIC Education, founded in 2000 by Joe Li, is one of China's largest international education service providers. The company assists Chinese students with their plans to study overseas, offering a comprehensive suite of services that includes admission consulting, language test preparation, international academy programs, and study tours. EIC operates through an extensive network of 73 branch offices in 41 cities across China and 10 overseas offices in countries like Australia, the UK, and Canada to support students' needs abroad.

The business model focuses on providing one-stop professional education services. It acts as the official recruitment representative in China for over 3,000 overseas universities and schools across 25 countries. Revenue is generated by guiding students through the admission and visa application processes and providing school marketing promotions for partner institutions. The company serves Chinese students and their parents, who are heavily involved in the decision-making process. In 2014, EIC acquired New Pathway, a company specializing in US-focused test preparation and counseling, to enhance its online and mobile presence.

EIC's services include high-end consulting offerings like PO, SO, and Golden Maple, which provide academic planning and capability enhancement for students aiming for top-tier universities. The company has also developed assessment tools, such as the “EIC Comprehensive Talent Assessment 5.0,” to evaluate students' character traits, professional interests, and international capabilities. Beyond consulting, EIC brings international curricula into China through partnerships, such as establishing an offline learning center for UNSW Foundation programs.