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Egongegong

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Global e-commerce acceleration for Korean consumer brands

Seoul, South KoreaFounded 2018eCommerce & Marketplaces
Valuation $100–500M Latest valuation · 2025
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Egongegong and the history behind them.

About Egongegong

Based in Seoul, this later-stage growth firm operates as a global brand accelerator and cross-border e-commerce specialist, facilitating the entry of Korean consumer products into North American markets. The firm utilizes a data-driven approach to localize brands, managing full-scale operations including Amazon storefront optimization, keyword research, and influencer-led marketing campaigns. By bridging the gap between Korean manufacturers and global digital marketplaces, the entity scales high-demand sectors such as K-beauty through integrated logistics, distribution, and localized digital strategy.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
Seoul, South Korea
Employees
45
Open positions
9
Dealroom signal
57.7/100
Industry
Media, Marketing
Sub-industry
Adtech, Ecommerce Solutions
Sector
eCommerce & Marketplaces, Influencer Marketing, Marketing and Advertising, Product Research, Marketplace & Ecommerce
Business model
Marketplace & ecommerce
Client focus
b2b

Latest news

Press, funding announcements and product moves mentioning Egongegong.

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
CONVERTIBLEEquity / VC Aug 2026 $25M $168M Hyosung corporation
SERIES DEquity / VC Aug 2025 $31M $124M Mirae Asset Venture Investment · Hyosung Ventures · SmileGate Investment · Korea Investment Partners
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Egongegong website traffic

Latest recorded traffic for Egongegong is 21K monthly website visits, down 58.8% over the last three months. Egongegong's team grew 36.4% over the past year.

Latest monthly visits21K 3-month web change-58.8% 1-year team growth+36.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Hyosung corporation

Series B and later5 investors entered at this stage

  • Korea Investment Partners
  • Mirae Asset Venture Investment
  • Hyosung Ventures
  • SmileGate Investment
  • SIGNITE PARTNERS

Other known investors2 additional known investors

  • HEC Paris
  • HEC Paris Incubator
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇰🇷 South Korea68.4%
🇺🇸 United States21.1%
🇨🇦 Canada5.3%
🇵🇭 Philippines5.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Egongegong on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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