eGifter

About eGifter

Established in 2011, eGifter is a technology company that provides a comprehensive digital and physical gift card platform. The company was founded by a team of entrepreneurs—Tyler Roye (CEO), Eric Manno (COO/CSO), Mark Manno (CFO), and David Levinsky (CTO)—who previously worked together at a cloud hosting and web development company that was later acquired. This shared background in technology and e-commerce provided the foundation for creating a platform to modernize the gifting experience. The founders initially self-funded the venture for its first 18 months before securing an Angel investment round in the first quarter of 2013 to accelerate growth.

eGifter operates a multifaceted business model that serves distinct client segments through three primary offerings. The first is eGifter.com, a direct-to-consumer marketplace where individuals can purchase, personalize, and send digital gift cards from over 300 brands. A key feature of this marketplace is the group gifting option, which allows multiple people to contribute to a single, higher-value gift card. The second pillar is eGifter Rewards™, a business-to-business (B2B) platform designed for companies to use gift cards for corporate incentives, employee recognition, and customer engagement. This service includes a self-serve portal for bulk orders and an API that allows businesses to integrate gift card delivery directly into their existing systems, such as HR platforms or consumer loyalty apps. The third component is eGifter Merchants™, an enterprise-level, white-label solution that enables retailers and brands to implement their own branded gift card programs. This service provides merchants with tools for managing sales, preventing fraud, and processing returns by converting them into store credit. Revenue is generated through the sale of gift cards on its consumer marketplace and by providing its technology platform to corporate and merchant clients.

The company's platform is distinguished by several key features. It offers advanced security protocols, including AI-powered fraud prevention and PCI DSS compliance, and can act as the Merchant of Record, handling payment processing and fraud indemnification for its clients. Milestones for the company include launching the first group gifting solution in 2011, being an early adopter of cryptocurrency payments in 2013, and introducing AI-powered fraud mitigation in 2018. More recently, eGifter launched SmartKYB™, an AI-based verification tool to streamline the onboarding of B2B clients, and a Spanish-language version of its marketplace to serve the growing US Spanish-speaking market. These developments underscore the company's focus on both security and market expansion.