eFashion Solutions

About eFashion Solutions

eFashion Solutions, LLC, established in 2000, provided e-commerce and flash-sales services for branded fashion designers and manufacturers. The company developed a comprehensive technology and logistics infrastructure, which included workflow process and merchandising intelligence systems, to scale the online operations of third-party web stores. This platform was designed to manage online flagship stores for the fashion apparel, accessories, entertainment, and specialty retail industries.

The firm's suite of services encompassed website design and development, e-commerce technology, managed hosting, warehousing, and order management and fulfillment. Additionally, it offered customer service, online merchandising, content development, and online marketing. The business operated by creating and managing these e-commerce functions, thereby providing a marketing platform to drive incremental sales to its clients' websites. In a key strategic move, the company underwent a technology modernization to enable real-time integration with major e-commerce channels like Amazon's Web Store, enhancing its market reach.

Over its history, eFashion Solutions raised $22.9 million in funding from investors including ABS Capital Partners, Princeton Equity Group, and Seacoast Capital. In January 2012, Excel Corp. acquired a significant senior secured note from eFashion Solutions, a step that ultimately led to the acquisition of eFashion Solutions by Excel Corp. later that year.