E
eduK
Edtech · São Paulo, Brazil · Founded 2013
E-learning platform offering online courses MoreLess
eduK is a Brazilian online education platform established to help micro-entrepreneurs and individuals generate income by turning their passions into businesses. The company was founded in 2013 by Eduardo Lima, Robson Catalan, and Bernardo Rezende, a renowned volleyball coach and entrepreneur. Lima, with a background in software engineering, and Catalan brought their digital project experience to the venture. Rezende, also known as Bernardinho, contributed his expertise in leadership and strategy.
The platform operates on a subscription-based model, offering affordable access to a vast catalog of courses. It also provides some courses for free, with initial live broadcasts often available at no cost before being added to the subscription library. eduK's target market consists of individuals, particularly women, seeking to develop practical skills for income generation. The company reports that paying subscribers have seen tangible increases in their family income. The course offerings are concentrated in vocational and entrepreneurial sectors such as gastronomy, beauty, fashion, photography, crafts, and business.
The core of eduK's service is its extensive library of over 3,200 online courses and more than 9,000 hours of content delivered by over 1,100 industry experts. The content is designed to be practical and accessible, enabling users to learn skills that can be immediately applied to start or grow a small business. The platform is accessible on various devices, including mobile. In 2021, eduK was acquired by Mind Lab, a company focused on educational solutions. This acquisition aimed to broaden eduK's reach and align with Mind Lab's goal of helping one million users achieve income generation by 2024. Following the acquisition, eduK continues to operate as a key platform within Mind Lab's portfolio, having already impacted over five million people. Keywords: online courses, vocational training, entrepreneurship education, micro-entrepreneurship, skill development, income generation, Brazilian EdTech, subscription learning, gastronomy courses, beauty courses, craft courses, photography education, fashion education, business skills, Eduardo Lima, Robson Catalan, Bernardo Rezende, Mind Lab, affordable learning, professional education
Company overview
eduK company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2013
- Headquarters
- São Paulo, Brazil
- Employees
- 148
- Open positions
- None listed
- Dealroom signal
- 64.2
Valuation & funding
eduK funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Mar 2022 | $0 | — | Mind Lab | ↗ |
| SERIES B✓Equity / VC | May 2015 | $10M | $40M | Felicis · Monashees · Accel | — |
| SERIES A✓Equity / VC | May 2013 | — | — | Monashees | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $3.5M | 0% | 148 |
| 2025 | $3.5M | 0% | 154 |
| 2024 | $3.5M | 0% | 108 |
| 2023 | $3.5M | 0% | 108 |
| 2022 | $3.5M | 0% | 108 |
| 2021 | $3.5M | 0% | 108 |
| 2020 | $3.5M | — | 136 |
Growth signals
eduK website traffic
Latest recorded traffic for eduK is 47K monthly website visits, up 30.6% over the last three months. eduK's team declined 3.9% over the past year.
Comparisons
eduK compared with similar companies
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Talent graph
eduK's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where eduK has talent and traffic
team presence
In the news
Latest news about eduK
Recent press, funding announcements, and product moves mentioning eduK — open to read from the original sources.
Market sentiment
What the market is saying about eduK
An AI-synthesized read of the highest-engagement posts about eduK on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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