eduK

About eduK

eduK is a Brazilian online education platform established to help micro-entrepreneurs and individuals generate income by turning their passions into businesses. The company was founded in 2013 by Eduardo Lima, Robson Catalan, and Bernardo Rezende, a renowned volleyball coach and entrepreneur. Lima, with a background in software engineering, and Catalan brought their digital project experience to the venture. Rezende, also known as Bernardinho, contributed his expertise in leadership and strategy.

The platform operates on a subscription-based model, offering affordable access to a vast catalog of courses. It also provides some courses for free, with initial live broadcasts often available at no cost before being added to the subscription library. eduK's target market consists of individuals, particularly women, seeking to develop practical skills for income generation. The company reports that paying subscribers have seen tangible increases in their family income. The course offerings are concentrated in vocational and entrepreneurial sectors such as gastronomy, beauty, fashion, photography, crafts, and business.

The core of eduK's service is its extensive library of over 3,200 online courses and more than 9,000 hours of content delivered by over 1,100 industry experts. The content is designed to be practical and accessible, enabling users to learn skills that can be immediately applied to start or grow a small business. The platform is accessible on various devices, including mobile. In 2021, eduK was acquired by Mind Lab, a company focused on educational solutions. This acquisition aimed to broaden eduK's reach and align with Mind Lab's goal of helping one million users achieve income generation by 2024. Following the acquisition, eduK continues to operate as a key platform within Mind Lab's portfolio, having already impacted over five million people.