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Edo Interactive

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Nashville, United StatesFounded 2007Fintech
Valuation $100–250M Last recorded · 2015
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Edo Interactive and the history behind them.

About Edo Interactive

Edo Interactive, now part of Augeo, operates as a leading engagement and loyalty platform company. The business focuses on creating personalized experiences and leveraging data insights to drive customer and employee retention. Edo Interactive serves a diverse range of clients, including enterprises looking to enhance employee recognition, customer loyalty, and social engagement. The company operates in the engagement and loyalty market, offering solutions such as virtual and live meetings, events, gamification, and social strategies. Edo Interactive's business model revolves around providing technology platforms and point solutions that enable clients to connect with their customers and employees more effectively. Revenue is generated through subscription fees for their platform services, as well as through advertiser-funded offers that provide savings for consumers. The company is known for its innovative approach, especially in integrating home life and work life through its technology solutions.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2007
Headquarters
Nashville, United States
Employees
457
Open positions
None listed
Dealroom signal
37.9/100
Industry
Fintech, Marketing
Sub-industry
Payments
Sector
Fintech, Advertising, Data Analytics, Personalisation, Card
Client focus
b2b

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Jan 2017 $0 — Augeo Marketing —
CONVERTIBLEOther financing Dec 2015 $100K — Clayton Associates —
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Growth signals

Edo Interactive website traffic

Latest recorded traffic for Edo Interactive is 0 monthly website visits, down 100% over the last three months. Edo Interactive's team grew 8% over the past year.

Latest monthly visits0 3-month web change-100% 1-year team growth+8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

10 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A9 investors entered at this stage

  • Claritas Capital
  • Clayton Associates
  • Nashville Capital Network
  • FCA Venture Partners
  • First Avenue Partners
  • Robert W. Baird & Co.
  • Correlation Ventures
  • Baird Capital
  • VantagePoint Capital Partners

Other known investors1 additional known investor

  • Augeo Marketing
Team profiled 36 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 11 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇺🇸 United States96.7%
🇨🇦 Canada1.1%
🇻🇪 Venezuela0.7%
🇿🇦 South Africa0.4%
🇦🇱 Albania0.4%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Edo Interactive on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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