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Edmunds

Transportation · Santa Monica, United States · Founded 1966

Edmunds.com operates as an online automotive marketplace, providing comprehensive tools and resources for car buyers and sellers. The platform offers detailed car reviews, price comparisons, and buying guides for both new and used vehicles. Edmunds serves a wide range of clients, including individual car buyers, dealerships, and automotive manufacturers. The company operates in the automotive market, leveraging its extensive database and expert reviews to assist users in making informed purchasing decisions. Edmunds generates revenue through advertising, lead generation for dealerships, and premium subscription services. The business model focuses on providing value-added services that enhance the car buying and selling experience, such as instant used car value appraisals and electric vehicle buying guides. Edmunds is an affiliate of CarMax, Inc., but operates as a separate entity in terms of handling personal information and data. Keywords: automotive marketplace, car reviews, price comparisons, buying guides, new vehicles, used vehicles, dealerships, lead generation, electric vehicles, value appraisals.

Valuation $100–500M
Headcount 500–1k
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Edmunds and the history behind them.

Investors

1 investor on Edmunds's cap table

Sourced from Dealroom's funding history.

Series B+ 1 investor entered at this stage
LLR Partners

Global footprint

Where Edmunds has talent and traffic

Workforce by country
6 countries with
team presence
🇺🇸 United States98.5%
🇧🇬 Bulgaria0.3%
🇮🇳 India0.3%
🇮🇪 Ireland0.3%
🇬🇧 United Kingdom0.3%
Top 5 of 6 shown

Talent graph

The shape of Edmunds's talent

Dealroom maps Edmunds's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

76 team members profilednamed & role-tagged by Dealroom
605 employeestotal headcount
10 executives & foundersidentified by name
DimensionScore
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Engineering Score hidden — book a demo
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Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Edmunds

An AI-synthesized read of the highest-engagement posts about Edmunds on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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