E
COMPANY PROFILE
EDITED
AI-powered retail intelligence and analytics platform
Revenue
$10–50M
Latest reported FY
Headcount
100–500
Current team size
At a glance
- Founded
- 2009
- Headquarters
- London, United Kingdom
- Sector
- AI
- Power Law
- Colt$25–100M revenue
Research & analysis
Latest news
Press, funding announcements and product moves mentioning EDITED.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Series A2 investors entered at this stage
Seedcamp- FCFrog Capital
Series B and later5 investors entered at this stage
- BEBeringea
- WPWavecrest Growth Partners
- DCDelta-v Capital
- HGHermes GPE
- TNTech Nation
Employees mapped
199
incl. 4 AI specialists
Founders
Hidden — book a demo/100
quality score
Key operators
5
quality Hidden — book a demo/100
Potential founders
Hidden — book a demo
likely future founders
Talent movements
Hidden — book a demo in · Hidden — book a demo out
past 12 months
Source: Dealroom Talent Intelligence.
Alumni founders
Former EDITED employees who went on to found companies, sorted by Dealroom signal score.
PLPlumEst. 2016
Alex MichaelUnited KingdomSignal score87
RERESIEst. 2016
Alexandra DepledgeUnited KingdomSignal score77
POPOPxoEst. 2013
Namrata BostromIndiaSignal score67
JIJittyEst. 2023
Graham PatersonUnited KingdomSignal score67
CFCredit FairEst. 2018
ADAditya DamaniIndia
Signal score64
2 more alumni-founded companies in this previewBook a demo
Global footprint
Web traffic by country
33K
monthly visits
across markets
across markets
🇺🇸 United States22.4%
🇦🇪 United Arab Emirates12.7%
🇬🇧 United Kingdom10.3%
🇦🇺 Australia8.8%
🇨🇦 Canada8.2%
Market sentiment
An AI-synthesised read of the highest-engagement posts about EDITED on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See EDITED on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.