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EDITED

AI · London, United Kingdom · Founded 2009

AI-powered retail intelligence and analytics platform

Investors

8 investors on EDITED's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Series A 2 investors entered at this stage
Seedcamp
Frog Capital
Series B+ 5 investors entered at this stage
Beringea
Wavecrest Growth Partners
Delta-v Capital
Hermes GPE
Tech Nation

Global footprint

Where EDITED has talent and traffic

Workforce by country
🇬🇧 United Kingdom · London HQ
Book a demo for the full country breakdown
Web traffic by country
33K monthly visits
across markets
🇺🇸 United States22.4%
🇦🇪 United Arab Emirates12.7%
🇬🇧 United Kingdom10.3%
🇦🇺 Australia8.8%
🇨🇦 Canada8.2%
Top 5 markets shown

Talent graph

The shape of EDITED's talent

Dealroom maps EDITED's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

5 standout operatorsDealroom-flagged across the org
4 AI specialistsincl. 1 core researchers
199 employees mappedperson by person
DimensionScore
AI Talentlive Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock EDITED's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about EDITED

An AI-synthesized read of the highest-engagement posts about EDITED on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See EDITED on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.