COMPANY PROFILE

EDITED

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AI-powered retail intelligence and analytics platform

London, United KingdomFounded 2009AI

Revenue $10–50M Latest reported FY

Headcount 100–500 Current team size

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At a glance

Founded: 2009
Headquarters: London, United Kingdom
Sector: AI
Power Law: Colt$25–100M revenue

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Market map Supply chain tracking, visibility and risk management

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

IVIndex Ventures

Series A2 investors entered at this stage

SESeedcamp
FCFrog Capital

Series B and later5 investors entered at this stage

BEBeringea
WPWavecrest Growth Partners
DCDelta-v Capital
HGHermes GPE
TNTech Nation

Talent

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Employees mapped 199 incl. 4 AI specialists

Founders /100 quality score

Key operators 5 quality /100

Potential founders likely future founders

Startup mafia 7 alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Alumni founders

5 of 7 startups shown

Former EDITED employees who went on to found companies, sorted by Dealroom signal score.

PlumEst. 2016

Alex MichaelUnited Kingdom

Signal score87

RESIEst. 2016

Alexandra DepledgeUnited Kingdom

Graham PatersonUnited Kingdom

Signal score67

CFCredit FairEst. 2018

ADAditya DamaniIndia

Signal score64

2 more alumni-founded companies in this previewBook a demo

Global footprint

Workforce and web traffic by country

Workforce by country

🇬🇧 United Kingdom · London HQ

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Web traffic by country

33K monthly visits
across markets

🇺🇸 United States22.4%

🇦🇪 United Arab Emirates12.7%

🇬🇧 United Kingdom10.3%

🇦🇺 Australia8.8%

🇨🇦 Canada8.2%

Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about EDITED on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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