Edge Gaming

About Edge Gaming

Founded in 2021 by brothers Asaf and Omri Gazit, Edge Gaming is an Israeli-based game content platform operator with offices in Tel Aviv, Los Angeles, and New York. The company is developing a platform that targets the gaming and content creator markets, enabling users to transform their gameplay highlights into interactive, standalone mini-games known as “Playables”. This functionality is driven by a patent-pending deep tech engine that allows for a straightforward 'select and create' process, mirroring the user-generated content flow seen on short-form video platforms.

The core service allows any gamer to clip exciting moments from their gameplay, not as a passive video, but as an interactive piece of content. When a Playable is shared on the Edge platform, other users can directly jump into that specific game scenario and play it themselves, attempting to alter the outcome. This model shifts the dynamic from passive viewership to active participation, aiming to deepen social connections between gamers. The platform is designed to initially support popular AAA titles, with plans to expand its compatibility with a broader range of games.

Edge Gaming's financial trajectory shows significant investor confidence. The company secured $10 million in a seed funding round in December 2021, led by mobile gaming company Playtika with participation from Stardom Ventures and AnD Ventures. This was followed by a substantial $30 million Series A round in July 2022, led by Corner Ventures and again backed by Playtika, bringing the total capital raised to $42 million. These funds are allocated towards platform development, team expansion, and the exploration of blockchain integrations to potentially support play-to-earn and NFT mechanisms.

The business operates in the creator economy space within the global gaming market, providing a B2C social platform. Its revenue model is not explicitly detailed in the search results but is implicitly tied to user engagement and the creation of a new form of gaming content. The company's strategy empowers players to define how games are interacted with, offering a new layer of engagement beyond the original design of the game developers.