Ed App

About Ed App

EdApp is a mobile-first learning management system (LMS) that provides corporate training solutions through a microlearning approach. The company was founded in 2015 by Darren Winterford. Winterford's background in marketing and experience running a digital agency that built mobile apps for large brands revealed a significant gap in workplace training. He observed that most corporate learning was outdated and not optimized for mobile devices, which inspired the pivot in 2017 to focus exclusively on creating EdApp.

The platform is designed for a diverse client base, from small businesses to large enterprises, including clients like Deloitte, Mars, and the United Nations. It operates in sectors such as retail, hospitality, and healthcare, where deskless workers need accessible training. EdApp's business model is subscription-based, offering several pricing tiers, including a free plan, and paid plans that are priced per active user per month. Revenue is generated through these subscriptions, which provide access to a range of features depending on the selected plan.

The core of EdApp's service is a mobile application that delivers training in short, digestible micro-lessons, typically under five minutes. This format is intended to improve learner engagement and knowledge retention. Key features of the platform include a template-driven authoring tool for creating custom courses, an editable course library, gamification elements like quizzes and leaderboards, real rewards, push notifications, and detailed analytics for tracking learner progress. The platform also supports integrations with other systems, social learning, and practical assessments. In September 2020, EdApp was acquired by the Australian tech company SafetyCulture for $40 million, following a series of investments. This acquisition has allowed EdApp to further its mission of making training accessible on a global scale.