Ecinity

About Ecinity

Ecinity Inc. operates as a specialized online marketing service provider, directing its efforts towards the small and mid-sized business sector. Founded in 2012 by Amit Jain, the company established its headquarters in Los Angeles, California. The firm's core offering is a fully automated platform designed to handle customer acquisition and retention, thereby removing the manual workload typically associated with digital marketing for local businesses.

The creation of Ecinity was driven by the founders' direct experience within the local online marketing industry, having held positions at major companies such as Google, Yahoo, and AT&T Interactive. This background provided firsthand insight into the challenges and substantial expenses local businesses face in their digital marketing endeavors. Consequently, Ecinity was developed to offer a more streamlined and cost-effective solution for customer acquisition and retention.

The business model centers on providing a Software as a Service (SaaS) platform. This service automates the entire marketing process, from attracting new customers to keeping them engaged, aiming to deliver significant value at a competitive price point. The company operates within the AdTech, Marketing Tech, and Software industries, serving a client base of local businesses looking to expand their customer reach without engaging in complex, hands-on marketing activities. Ecinity was reported as acquired, with total funding reaching approximately $23.96 million.