easyProperty

The business operates as a hybrid real estate agency, providing a platform for consumers to compare services and fees from thousands of partner agents across the UK. The core service enables property sellers and landlords to receive instant quotes from local and online estate agents, review their offerings, and select an agent for valuation and instruction. This model aims to simplify the process of finding an agent and increase transparency in fees. Over the years, its business model has evolved. After facing financial difficulties and questions about profitability, the company merged with GPEA Ltd (owner of The Guild of Property Professionals and Fine & Country) in 2017, shifting to a B2B model that relied on traditional agents to sell the easyProperty digital option. This was a significant pivot from its initial goal of disrupting high street agents.

The company's journey has been marked by several changes in ownership and strategy. After a period under eProp Services, which faced its own takeover bid, the easyProperty brand was acquired by Evolve Partnership Ltd in 2019. Evolve aimed to grow the business organically by selling licenses to agents covering specific territories, providing them with a CRM system, website, and marketing support. However, in August 2022, Evolve went into voluntary liquidation, and the easyProperty brand, software, and client database were returned to the easyGroup, coming under the stewardship of Charles Hancock, CEO of easyCapital. The plan following this transition was to stabilize the company, control costs, and then pursue rapid expansion.