Easyflower

About Easyflower

Easyflower is an online florist retail shop founded in 2000 by Rong Chao. Headquartered in Adelaide, Australia, the company operates as an online platform that sources flowers from a network of over 300 local Australian florists to fulfill orders. This model allows for a wide variety of floral arrangements and facilitates same-day delivery for orders placed before 2 PM in over 20 Australian cities.

The business primarily serves individual consumers purchasing flowers and gifts for occasions like birthdays and anniversaries. Its business model is centered on e-commerce, where customers browse and purchase floral products directly from the company's website. Revenue is generated from the sale of these products, and the company utilizes an affiliate marketing program, offering a commission on sales to partners who refer customers. In 2021, the company launched a new integrated advertising campaign across television, print, digital, and social media to engage with existing and new customer generations.